Responsive website design is when your website understands the size and type of device it’s being displayed on and adjusts its layout accordingly.

In short, your website would know when it’s being used on an iPad, iPhone or desktop – and change how it looks.

But why is this important?

As quickly as technology changes, so do people’s expectations and demands.

Understanding what your audience or customers expect of how your website functions is paramount. If not, you risk losing their attention in as little as 15 seconds. Not every device is the same, and websites should adapt to your customers’ specific device.

If you don’t have a mobile responsive website, you should consider updating sooner rather than later. Your potential customers (and Google search) will thank you.

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