Most people who set up a website, whether it’s for personal use or business, would tend to think it’s a set-and-forget process. That may be why your Flash website is still up and running. But with technology, devices and search algorithms constantly changing and evolving, you may be thinking it’s time to update — and you’d be right. Starting in 2017, if your website was built in Flash, it may not even show up in Google Search anymore.
Back in 2010, Apple took the plunge by saying they will no longer support Flash on Safari. The once-popular website application was deemed clunky, slow-loading and incredibly far behind in terms of SEO. Then, as mobile devices and an emphasis on mobile-friendly websites became of greater importance, other manufacturers and Google stepped in to say “no,” to support of the application. Even Adobe themselves, the creators of Flash, announced developers should steer clear of developing in Flash in 2015.
The Problem with Flash Websites
Flash does not work on all devices.
If you’re on an Apple device or using Safari, you won’t be able to see a Flash Website. If you’re trying to reach an audience of any type, this means bad news since your content is not being seen at all.
Google will Penalize your Flash Website for Not being Mobile-Friendly
In Fall of 2014, Google started rolling out an initiative to warn users about sites that were built it Flash, and may not work. You may have noticed this in search results:
It’s time to say Goodbye to Your Flash Website
You may not want to give up the animations or the artwork or the interactive components of your website. But never fear, HTML5 and other widely-supported mobile-friendly web applications can save the day. You can have your cake and eat it, too.
Want to test if your site is mobile-friendly? Use Google’s Test.
Want to talk to someone about converting your Flash website? Get in touch with us today.